1) Choose a subject that harmonizes with your passion and expertise! What are you passionate about? What are you knowledgeable about? Choose the best subject to harmonize with your values, passions, ideals, and expertise and make this your fishing spot!

2) Find the “hungriest fish” in your new market.
Do a little research on your chosen subject/market and find out just how much demand there really is for your product/content. This does not require expensive or cumbersome market research, and in fact is actually much easier than it sounds. I commonly use a web-based service called Wordtracker (there is a link to Wordtracker on the Resources page of the E-VantagePoint.com website) to develop my keywords and phrases for search engine optimization (I will be giving you much more information on search optimization later on in this book). Wordtracker is a web-based service that maintains a database of the words and phrases that people actually use when they use a search engine. Wordtracker collects the search terms from the different major engines and metacrawlers and counts how many times it was used. It also offers the same information for all of the variations of the term and related terms.

Every time someone conducts a search on a search engine, it is recorded and counted (anonymously of course) within the Wordtracker database so it can be referenced later by Wordtracker customers. For example, if your online business was a cooking and recipe site, you could easily find out from Wordtracker how many times the word “recipes” was entered into a search engine in the last two months. I’m sure you can see how extremely valuable this information can be!

While the intent of Wordtracker’s service is to help its customers develop powerful keywords and phrases, I myself quickly realized that this service could also provide be very helpful in another way by giving me great insight into my market … a sort of inexpensive market research if you will. I can find what people are searching, how many people are searching for it and how often, and find specific niches in my market that had not occurred to me at all! Doing a little research on Wordtracker like this will also help you get more familiar with a tool that you will find both powerful and indispensable later on for the crucial task of developing keywords and phrases.

3) Find out what these customers are already “biting” on!
Once again, Wordtracker is a powerful tool to find this out as well. Another great way to find out what your customers want is … ASK THEM! Never come to a point to where you believe that you fully understand your customer and know exactly what they want. This is such a dangerous assumption. After your site is created, give your customer ample opportunity to let you know what they want. Invite and encourage this kind of constructive feedback. If you let people truly know that their needs and desires are important to you and you ask them to share them with you, you will be surprised how many will actually tell you. Find out what information is vital to them and then ask them how they want it. E-book? Audio format? Video? This is THE best way to find out what people really want and what you can do to make sure that they get it. Just ask them!

4) Create your own powerful and unique “bait”!
Find out what your market DOESN’T like about your competitor’s product. Discover what you competitor’s product lack’s that prevents it from becoming perfect in your potential customer’s eyes. What would your customer add to or subtract from to make it exactly the way that they want it?

5) Test your “bait” out!
As I have already mentioned, marketing is the key to this entire plan. Having already developed our USP (remember, Ultimate Advantage, Sensational Offer, and Powerful Promise) now you have to create your marketing campaign around this powerful USP that will cause your customers to ACT. If you haven’t created your USP yet, now would be a good time to go back and do this.

6) Start “Fishing”!
Tested your “bait and developed a powerful marketing campaign around your USP, it’s time to launch your business! Don’t necessarily limit yourself to only one version of your product. Your customers may prefer to see it available in several formats. Some customers will prefer to read your information in an e-book or even a conventional printed book, while others will prefer to listen to it on cassette or CD they may actually prefer to watch it on DVD. Not all of these options may be practical for you to produce at first, but keep them in mind for the future. Your customers will eventually want to have choices when it comes to buying your information.

7) Enjoy your new lifestyle!
This last step is my favorite for some reason. The beautiful thing about operating an online business is that you can simply operate it from your home or even have the flexibility to pick it up and take it with you on vacation, an extended leave, almost anywhere in the world! Your online business can be entirely portable if you wish! Just take it with you!

The internet is the ultimate 24-hour-a-day money machine. It can put money from all over the world in your bank account while you eat, sleep, and play! Later in this book I will be showing you how fast, effective, powerful, and prosperous the internet can make your business. The really impressive stuff is still to come!

Read our book "How Ordinary People Make Extraordinary Money Online" to find out how this kind online business and lifestyle of true freedom can become possible for you! You don't want to miss out on the insights laid out in this amazing book!