Let’s take
a quick peek at just a few of the unquestionably clear advantages
of internet marketing compared to conventional marketing.
A few of these may seem pretty obvious to you, but really
think about these advantages as you read them. You are going
to need to start truly grasping these differences in the near
future.
| Traditional Marketing |
Internet Marketing |
| Traditional “Snail” mail (slow, expensive,
unreliable, wasteful) |
E-mail (fast, cheap, reliable, effi¬cient) |
| High mailing costs |
Zero mailing costs |
| Long delivery time |
Instantaneous delivery |
| Business week/business hours |
24/7/365 |
| Local/limited geographic area |
Entire world |
| Limited, shrinking customer base |
Unlimited, expanding customer base |
| High overhead |
Almost zero overhead |
| Real time, real contact |
Store-and-forward time (asynchronous) |
| Average customers |
Upscale, wealthy, intelligent customers |
| Long inquiry time |
Instant response time |
| Dress up/go to the office |
Stay home in your T-shirt |
| Mass marketing |
Intimate, one-on-one marketing |
| Impulse/wait |
Impulse/instant gratification |
| Old, traditional |
New, exciting, mysterious |
| Intrusive marketing (interrupts) |
You're in the searching mood (welcome) |
| One-way marketing |
Interactive marketing |
| One-dimensional marketing |
Interactive and multimedia marketing |
| Ads disappear quickly |
Ads are as permanent as you want |
| High entry costs |
Low entry costs/level playing field |
| High cost of failure |
Low cost of failure |
| Operate from a fixed location |
Operate from any computer in the world |
| Need to be a big player with big money |
Can be a nobody with little or no money |
| High barriers to entry |
No barriers |
| Highly visible/public |
Private/anonymous between buyer and seller |
| You are judged by age, sex, $, looks, race |
Judged by the quality of your ideas |
| Uncool |
Very Cool! |
